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Identity

Everyone
is welcome

Starbucks mission is to inspire the human spirit.
Employees are called as partners,
and they serve one person,
one cup, one neighborhood at a time.
 

Difficult to find menu

Starbucks has
170,000 ways to customize.
Partners cannot explain all menus.

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Trends

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Self-service solution that welcomes
and introduces Starbucks menus in a more effective way.

How can the form
successfully deliver Starbucks'
identity?

Countertop Type

Concept 1

Countertop kiosk will allow
customers to order from one's seat,
feeling of barista coming right to their tables. 

Stand Type

Concept 2

Stand type kiosk
near store entrance will deliver
welcoming mood as soon as customers enter.

Wall Mount Type

Concept 3

Wall mount self-service
nearly blocks Starbucks interior spaces.

Emotional design

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Adding details
based on human ergonomics
 

Personification

Kiosk designed to 
deliver face-to-face
experience.
 

Payment method

Contactless payment is available.
Inserting card and swiping also allowed. 
 

Color options

Signature House Green and Warm Neutral
are both used in the new digital partner.

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Tap your phone!

Open your mobile Starbucks app
and tap it to the digital partner.
It will help you collect stars.

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Create your own drink
with Starbucks new digital partner.

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The design of digital partner is
inspired by Starbucks partners uniform,
the iconic apron.
 

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1:1 human scale
allows eye contact,
adding to its personification.

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THE NEW DIGITAL PARTNER

* Work above has no professional affiliation with Starbucks. 

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