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FALCONRY SET
Falconry set that prioritizes the birds' safety during travel,
thereby enhancing their hunting capabilities under best conditions.
MAIN FEATURES
COLOR OPTIONS
Silver & Deep Green
Silver & Blue
Black
AP X FALCONRY
ABOUT
AUDEMARS PIGUET
"Tradition, excellence, daring"
Founded in 1875, Audemars Piguet is a luxury Swiss watch
brand renowned for its exquisite craftsmanship.
AP is willing to take risks, think outside the box, and
create extraordinary timepieces.
ABOUT
FALCONRY
"The sport of Kings"
Falconry is defined as taking quarry in its natural state and
habitat by means of trained birds of prey.
It has extensive history dates back to 2000 BCE,
and is considered as a royal hunting sport.
BRAND
POSITION
Falconry is practiced today in 90 countries.
This includes 24 countries where UNESCO inscribed
falconry as a living human heritage.
Falconry is most active in Asia, which gives
opportunity for AP to expand their market.
There is an opportunity for AP to create a falconry set that is both innovative and exclusive. Current brands in the market are either innovative but not luxurious, or exclusive but not innovative.
UNLOCK THE LUXURY
Inspired by Audemars Piguet's watch boxes,
a locking mechanism designed to ensure the safety of birds.
PUSH-POP HANDLE
Equipped with an internal spring,
the handle is seamlessly designed to
merge with the overall aesthetics.
It smoothly lifts up with a gentle push,
and after use, press it until it clicks.
AP'S ESSENCE
IN EVERY DETAIL
Mega Tapisserie, which is a metal stamp pattern method
used on the Royal Oak Offshore collection, is identically used throughout the interior design of the hawk box.
Seamless hinge that is not seen from the outside
includes Audemars Piguet's signature hexagonal screws.
PERCH
Block perch that is designed to provide
maximum comfort and optimal foot health for falcons.
MATERIALS
Perch is meticulously designed to prevent falcons from
accidental falls while ensuring their utmost comfort while
traveling to hunting spots.
Charcoal coco mat
Kangaroo leather
Ceramic
PERCH OF
PURE LUXURY
Replaceable mat promises clean and comfortable environment, no matter what mess they make.
White
Black
COLOR OPTIONS
* Work has no professional affiliation with Audemars Piguet.
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